How to Run a Dog Business: Putting Your Career Where Your Heart Is, Second Edition

Description

How to Run a Dog Business: Putting Your Career Where Your Heart Is, Second Edition

by Veronica Boutelle

ISBN: 9781617811364

Publisher: Dogwise Publishing

Publication Year: 2014

Format: Trade Paperback

Pages: 173

From the back cover:

“Learn how to run the ‘business end’ of the leash

The demand for skilled dog trainers, dog walkers, pet sitter, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you’ll need more than dog expertise – you’ll need business savvy as well.

Veronica Boutelle, the industry’s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica’s ten years of experience helping dog pros succeed, includes additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.

Learn  how to:

• Analyze your market, set prices, and market your services.
• Determine what licenses, insurance, and professional affiliations you need.
• Create systems to streamline your business and avoid burnout.
• Establish sound business practices to make your business run smoothly, keep you profitable, and balance your work and private life.”